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Get Your Spring Jobsite Branding Done This Winter
Your crew is folding the tarps on one of the last reroofs of the year, and the schedule after Thanksgiving is starting to thin out. That quiet stretch won't last, and the first spring hail call always comes before you feel ready. This week's post gives you a three-step winter plan that gets your jobsite branding sized, designed and approved before the phones start ringing.

dean talley
5 hours ago3 min read


Storm Report: Where Hail and Wind Hit, October 30 to November 5, 2026
This is the Storm Sentry AI weekly recap, and the biggest story this week was Oklahoma: five reports of 1-inch-plus hail from southwest Oklahoma City to Norman and Kingfisher on Monday, plus three tornado reports across the state. Nationally, Oct. 30 to Nov. 5 brought 8 hail reports of 1 inch or larger, 10 gusts of 58 mph or more, 14 wind damage reports and 6 tornado reports. All reports are preliminary. Where it hit Oklahoma: 5 hail reports 1 inch and up, largest 1.25 inches

dean talley
4 days ago2 min read


Fall Leaves Hide the Nails Your Magnet Misses
Your crew is wrapping up a November tear-off. They run the magnet across a front yard buried in oak leaves, pull up a handful of nails and call it clean, but the ones under the leaves are still there. With leaves coming down on every job this month, this week's post gives you a four-step routine that keeps the nails out of the leaves to begin with.

dean talley
Nov 33 min read


Storm Report: Where Hail and Wind Hit, October 23 to October 29, 2026
This is the Storm Sentry AI weekly recap for October 23 to 29, and the biggest event of the week was 3-inch hail reported 2 miles southwest of Grove City, Minnesota, on Wednesday afternoon. Here's where 1-inch-plus hail, severe wind and tornadoes were reported, with the ZIPs where the reports landed. These are preliminary reports, so counts and sizes can change. Minnesota: 11 hail reports of 1 inch and up, largest 3.00 in. 2 SW of Grove City (Meeker Co.) Wed, Oct 28. No sever

dean talley
Oct 302 min read


A Blue Tarp Works One Job. Yours Should Work 200.
It's the last afternoon of a tear-off and your crew is pulling up the ground tarps. The blue ones go in the dumpster with the old shingles, and the neighbors who watched for two days still don't know your name. With your fall schedule still full, this week's post shows you the three places a branded tarp keeps working for you after your crew drives away.

dean talley
Oct 273 min read


Storm Report: Where Hail and Wind Hit, October 16 to October 22, 2026
This is the Storm Sentry AI weekly recap for October 16 to 22, and the week belonged to Arizona: 56 reports of hail 1 inch and larger, topped by 3-inch hail reported north of Page Springs and southwest of Rio Rico on Thursday, October 22. Every number here comes from preliminary storm reports, so counts can still change. Here's where it hit: Arizona: 56 hail reports of 1 inch and up. Largest 3.00 inches, 5 miles north of Page Springs (Yavapai County) and 5 miles southwest of

dean talley
Oct 232 min read


After the Isaias Tornadoes, Who Gets the Reroofs?
Picture the first reroof you land on a street the October 11 tornadoes crossed in central North Carolina, with three other crews working the same block. From the curb, every one of you looks the same. This week's post gives you three things to set up now, while the cleanup is still on, so the neighbors remember your name and not just a truck.

dean talley
Oct 203 min read


Storm Report: Where Hail and Wind Hit, October 9 to October 15, 2026
This is the Storm Sentry AI weekly recap. The biggest day of the week was Tuesday, October 13, when storms produced reports of 2.75-inch hail near Matador and McLean, Texas, and an 88 mph gust near Goodlett, Texas. For October 9 to 15, there were 37 reports of hail 1 inch or larger, 71 gusts of 58 mph or more, 173 wind damage reports and 57 tornado reports. Reports are preliminary and can change. Where it hit, by state Iowa: 13 hail reports. Largest 1.54 inches near Hazleton

dean talley
Oct 162 min read


After Isaias, a Sea of Blue Tarps. Whose Name Is on the Block?
Isaias came ashore Friday near Destin as a Category 2. Now, from the Panhandle into Alabama, every damaged house looks the same under a blue tarp. Here's how to make sure the neighbors can tell your crew apart when the reroofs start.

dean talley
Oct 132 min read


The Triple Threat Is Back: Nine Custom Smart Tarps for $3,195, October Only
Walk your next tear-off from the street. What does the neighbor across the road see? A crew, a dumpster and a few blue tarps that could belong to any roofer in town. That neighbor has a roof the same age as the one you're replacing, and you just spent two days in front of their house without telling them your name. Every October we run one offer built to fix that in a single order. It's the Triple Threat Combo, it's only available this month, and it ends when the supply does.

dean talley
Oct 62 min read

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