Why We Skipped the $10,000 Carpet: Our Uncompromising Commitment to Your Growth
- dean talley
- Jan 20
- 2 min read
The International Roofing Expo (IRE) is kicking off in Las Vegas this week. Thousands of contractors are walking the floor, and hundreds of brands are standing on 10x10 pieces of rented carpet that cost them upwards of $10,000 just to be there.
At The Smart Tarp Co., we made a definitive decision: We aren't going.
We didn't skip the show because we don't value the industry. We skipped it because we value your profit margins and our production quality more than a three-day party in the desert.
The Problem with the "Expo Fluff"
When a company spends $10k on a booth, $5k on travel, and $5k on "swag" pens and keychains, that $20,000 investment has to come from somewhere. Usually, it comes out of the customer’s pocket through higher prices or lower-quality, imported materials.
As a US-made manufacturer, we refuse to play that game. We believe every dollar we spend should go toward two things:
Engineering the best property protection for lawns and hardscapes in North America.
Developing the lead-gen technology that helps you capture 5–10 neighbors on every job site.
We Stayed in the Shop So You Could Scale
While the industry is distracted in Vegas, our team is back in the shop. We are focused on fulfilling our February production queue to ensure that when the spring storms hit, our clients aren't stuck in a 4-week shipping backlog.
We’ve always been about Uncompromising Protection and Automated Growth. Standing in a booth doesn’t help you save a driveway or close a referral—but our 1-2 Punch System does.
The "Anti-Booth" Giveaway: We’re Giving the $10,000 to YOU
Since we didn’t write a check to the Las Vegas Convention Center, we’ve decided to put that $10,000 back into the hands of the contractors who actually do the work.
Starting right now, we are launching our "Anti-Booth" Fleet Special. 🎰
We are taking our entire IRE budget and applying it directly to your next fleet upgrade. For the next 20 contractors who secure their February production slot, we are offering our most aggressive deal of the year:
BUY 4, GET 1 FREE: Fully equip your fleet for the 2026 season. We’re covering the cost of your 5th unit out of our "Anti-Booth" fund.
PRIORITY QUEUE: Your order is processed and scheduled today, beating the massive rush of orders that will hit the moment the Expo ends on the 23rd.
Don’t Wait for the "Vegas Hangover"
By the time the industry flies home from IRE, our February production capacity will be 100% full. You can spend your week collecting business cards in Vegas, or you can spend it securing the assets that will actually pay for themselves by March.
Choose the gear that builds your business, not the brand that rents the carpet.
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