Get Your Spring Jobsite Branding Done This Winter
That quiet stretch is the best time of year to handle the slowest part of jobsite branding. It isn't the printing. It's the decisions: how many tarps, which sizes, what goes on them and where the QR code sends people.
Put those off until March and you'll be making them from the truck cab, approving artwork between estimates, and running your first busy weeks with blue tarps on the lawn while the crew down the street has its name on the grass. Make them now, while you have time to think, and spring mostly takes care of itself.
Step 1: Count the jobsites, not the jobs
Don't start with how many roofs you did this year. Start with how many jobs you run on the same day in your busiest week. That's how many sets of tarps you need on the trucks.
A full jobsite set is two 16x20s for the gables and dormers and two 20x30s for the long vertical drops. That's exactly what the Smart Start Bundle is. From there the math is simple:
One crew running one job at a time: the Smart Start Bundle.
Two crews on separate jobs: the Domin-Eight, four 16x20s and four 20x30s.
Three or more crews: the Perfect 10, five of each size, or add a 6-pack of whichever size you run short on.
Don't buy for one season. Our customers average about 200 jobs per tarp, depending on how the tarps are treated, so the set you order this winter is the set your crews are still hanging a few springs from now.
Step 2: Approve the artwork while you have time to look at it
Send us your logo and design choices and you get four design mock-ups within 3 to 5 days. Nothing prints until you approve one.
In April that's a two-minute glance on your phone. In December you can actually look. Hold the mock-ups up next to your truck wraps and yard signs, show them to your crew leads, and decide what the QR code should do when a neighbor scans it from the sidewalk.
That last part doesn't have to be perfect. The QR hosting is included for the life of the tarps, and you can change where the scan goes from the Smart Dashboard without reprinting. Point it at storm inspections in the spring and something else in the fall. The tarp stays the same.
Step 3: Work back from your first busy week
Orders ship 14 to 21 business days after artwork approval, depending on the season. Add a few days for mock-ups and your own review, plus shipping time, and plan on at least six weeks between the day you send your logo and the day the tarps are on the truck.
So pick the week your schedule usually fills up, count back six weeks or more, and put that date on the calendar as your last day to send artwork. If you've ever been caught short by an early hail season, give yourself extra room.
One more reason to time it on purpose: the Domin-Eight carries an $800 rebate and the Perfect 10 a $1,000 rebate when you run the branded tarps on 5 projects within 60 days and send photo and video verification. Five jobs in 60 days is easy in April and hard in a dead January, so plan the delivery for when your crews are steady.
What it looks like when the first storm hits
When the first spring storm rolls through, most crews will spend that week ordering, choosing and waiting. You'll already have your name on the ground. Your tarps come out of their carry bags, one person can hang the front of a single-story ranch in about seven minutes, and every neighbor watching the tear-off sees whose crew is protecting that yard.
Every crew on the block is busy that first week. The one the neighbors remember is the one whose name was on the lawn.
Pick your sizes and see what's included with each bundle in the Smart Tarp shop, or call 816-327-2921 and we'll help you count your jobsites and get your artwork started this week.
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