Elevate Your Roofing Business: Why Smart Tarps Are a Game Changer

As the summer sun begins to set and the crisp air of fall rolls in, it's easy for many roofing contractors to shift into "survival mode" for the final push of the year. But what if you could do more than just survive? What if you could use September as a strategic "set up" to not only thrive through the end of 2025, but also build a powerful foundation for the entire next year?

This isn't just about wrapping up jobs; it's about a proactive approach to your business that ensures sustained success. Here’s how to make the most of your September Set Up:

1. Assess Your Brand and Professional Presence

Your brand is your handshake, your promise, and your reputation all rolled into one. Now is the perfect time to evaluate how you're presenting your company.

• Are your job sites speaking for you? As we've discussed before, your job site is a powerful marketing tool. Ensure your team has the right gear and that you’re using professional, branded materials—like the custom-printed tarps that protect properties while also advertising your business.

• Audit your online image. When a potential customer searches for a roofer, what do they find? Take time to review your website, social media profiles, and online reviews. Update project photos, respond to reviews (both good and bad), and make sure your contact information is easy to find.

2. Optimize Your Lead Pipeline and Customer Outreach

Don't wait for leads to come to you; go get them!

• Follow up on old leads. Revisit those quotes you sent out in the spring and summer that didn't close. A simple, polite follow-up email or call can re-engage a homeowner who may now be ready to move forward.

• Encourage reviews and referrals. The end of a job is the perfect time to ask for a positive review. You can also offer a small incentive for referrals. A happy customer who trusts you is your best salesperson.

3. Streamline Your Operations for Winter

The end of the year brings unique challenges. Get ahead of them now.

• Organize your inventory. Take stock of your materials and tools. Repair or replace what you need to, and organize everything so your crew can quickly find what they need, saving valuable time on cold, short days.

• Plan your calendar. Look at your schedule for the rest of the year. Are there any potential gaps? Can you strategically schedule smaller, interior jobs for periods of bad weather? Having a plan helps you avoid downtime and keeps your team working.

4. Invest in Your Team's Growth and Readiness

Your team is your most valuable asset. The fourth quarter is a good time to focus on their development.

• Hold a training day. Refresh your crew's knowledge on safety protocols, new materials, or customer service best practices.

• Review goals and performance. Use this time to have one-on-one conversations with your team. Discuss what worked well this year and what their goals are for next year. This shows you're invested in their success, which in turn benefits your business.

The September Set Up is more than a checklist; it's a mindset. It's the difference between hoping for the best and actively preparing for it. By taking these steps now, you're not just ensuring your business survives the holiday rush and a change in weather—you’re setting the stage for a strong, profitable fourth quarter and a successful start to the new year.